REGROUP
Regroup is one of the pioneers in the mass notification industry and provides a platform that literally saves lives by ensuring critical alerts are sent to the right audience on time. They were largely relying on offline marketing and I was hired to help build their digital presence. As an end-to end visual designer, I helped them define their branding, create their web interface and design their marketing collateral.
Project Overview
My Role: Visual Design, UI Design, Marketing Design
Deliverables: Brand Guidelines, Website Interface, Case Studies, PDF Guides, Print Collateral, Swag
BRAND GUIDE
I redesigned the largely grey and red color scheme to better differentiate the various content heavy sections. I relegated the lightest greys to backgrounds and introduced an ink blue to complement the red, along with white, for a cleaner and sharper look. The red was toned down to a print friendly shade. Overall, this initial exercise formed a base for all the design that was to follow.
WEBSITE
The website was re-designed from the ground up, right from the site map. The key criteria were to present the large amount of information in an easy to digest, aesthetic and modern format and to boost conversions.
Module Design
One of the main challenges in this project was presenting the content heavy material in an easy to digest manner, without overwhelming the viewer. In order to achieve this the decision was made to design multiple modules where information is presented in a menu based format. Menus filter the content by sub-topic and flip boxes hide details that reveal themself upon hovering.
Interface Highlights
PDF RESOURCES
I have designed over a hundred different guides and case studies for both the web and print in my years with Regroup.
A COMPANY WELLNESS INITIATIVE
'Thrive' was established by the company as a wellness program for employees. I designed a lot of material for their campaigns and initiatives.
SWAG
