INCLINED
Inclined is a fast growing player in the fintech space. I was hired by this startup to help define their brand guidelines, develop their imagery using AI and update their web interface.
Project Overview
My Role: Branding, AI Prompt Engineering, UI Design
Deliverables: Brand Guide, Website Interface, Marketing Collateral
"Jude is multi-talented and has demonstrated his ability to create compelling visual branding and storytelling on web, print, conference booths, display, collateral, video and more. "
Alaina Paradise - Marketing Director - Inclined
BRANDING
The concept behind the brand is that it is simple, easy and accessible. It has a friendly and calming visual style while enabling clients make the serious decision of taking out a term-life loan. To achieve this, open space was used a lot, along with landscape imagery. Prompt engineering created a consistent image style and consistent characters to represent what the brand stands for. It is a very unique look and feel for the fintech space. The company is growing by leaps and bounds and is a resounding success.
WEB INTERFACE
PDF RESOURCES
SWAG
