BACKBONE
I was hired by backbone as a visual designer. I helped define their brand guidelines, re-design their website and design their marketing collateral. Their fun and colorful branding made them stand out in the PLM (Product Lifecycle Management) market catering to the fashion industry.
Project Overview
My Role: Branding, UI Design, Marketing Design
Deliverables: Brand Guidelines, Website Interface, Case Studies, Social Media Images, PDF Guides
"Jude is an outstanding designer whose work is consistently high quality, polished, and current. He has strong senior-level experience and stays up to date with trends, tools, and best practices. "
Emi Gonzales - Digital Marketing Manager - Backbone PLM
WEBSITE REDESIGN
This re-design project aimed to spruce up the website with a more modern feel with a touch of playfulness, while incorporating images of clients and photographs instead of illustrations to connect better with the creative market. Strong color, striking contrast and subtle gradients helped it achieve a fun and current look with a personality of its own!
Competitor Analysis
The project started by analysing the websites of their competitors and noting down the positive and negative aspects of each.
Existing Website Analysis
Backbone's existing website was also critiqued to identify the positives and areas for improvement.
Defining the Palette and Imagery Style
The palette was defined next. I retained their blue and expanded on the palette with a contrasting pink to add that touch of personality and other secondary colors and gradients.
Interface Highlights
CASE STUDIES
SOCIAL
PDF GUIDES
